about genba

We empower the frontline industrial workforce with the most straightforward, dependable and intelligent software in the world, built specifically for them.

our story

Genba is co-founded by two ex-Fluke employees and backed by the partnership between trusted startup studio Pioneer Square Labs and industrial giant Fortive Corporation, the parent company of Fluke Corporation.

Michelle Tamayo

Account Executive

Michelle has been working in Sales and Business Development roles in the IT and networking industry for more than ten years. She held commercial roles at NEC, Verizon Business, and different Cisco partners in the US and Latin America region. In the last two years at RealWear, she was responsible for the Sales and Partner development for Latin America – being instrumental in the Operations workforce transformation of the Region’s strategic customers across manufacturing, automotive, oil & gas, and mining verticals. Michelle holds a BSEE from the Universidad de los Andes in Bogota, Colombia.

Karina Lopez

Software Developer

Karina got her start in software development in 2017. Prior to that she worked in business support and customer service. She teaches coding classes for beginners in her spare time to help others interested in software development make a career switch. She holds a BA in Marketing from Michigan State University and a certificate from Grand Circus Coding Bootcamp.

Hakan Telsiz

Software Developer

Hakan is a full-stack software engineer and product developer. His prior experience includes CarServ, an ERP for automotive repair shops, Mutual Mobile, a product development agency with clients like Under Armour and Disney, and an NFT platform he built on the Ethereum blockchain. Hakan dropped out of the University of Texas at Austin to found his first startup at the age of 19.

Marcos Estrada

Software Developer

Marcos has spent his past 5 years working as a software engineer at successful startups that now form part of larger companies, such as Rebellion Photonics which is now part of Honeywell. There, Marcos has had experience working with a wide variety of technologies ranging from computer vision, image processing, video streaming to heavy work with geographic mapping technologies and sleek modern front ends. Seeking new adventures, cooler weather, and mountains, Marcos has recently relocated from his hometown of Houston to Denver.

Antonio Garceau

Senior Technical Customer Success Manager

Antonio has worked in the start-up space for the last five years, focusing on sales and customer success. His experience includes multiple tech industry verticals, including development tools, digital continuity software, healthcare document management solutions, and enterprise TEM solutions. He has a BA in Business Management from The University of North Florida and a Six Sigma certification.

Tyler Sellon

Head of Engineering & Technology

Tyler spent the first ten years of his career at VoiceBox helping create and integrate best-in-class speech technology for partners like Chrysler, Renault, TomTom, and Toyota. Since then he’s worked on software with applications as varied as predictive marketing, shark population research, and fixed-wing drones.

Emory Sullivan

Co-Founder / Head of Product & CX

Emory has spent the last 5 years bringing innovative solutions to industrial and skilled trades. Prior to co-founding genba, she held commercial and marketing roles at Fluke Corporation before joining Fortive's Growth Accelerator team as a Catalyst. There, she mentored high-performance innovation teams from companies such as Fluke, Industrial Scientific, Tektronix, and The Gordian Group.

get to know genba

Our Values

Bottom up, not top down

Genba exists to create value where the work is done and for the people doing it. Everything is built around that.

Bold Innovation

We are redefining the modern maintenance experience. Think big.

Lean by Design

We produce results through fierce focus, which drives clarity of purpose, speed and growth.

Live Intentionally

We celebrate a well-lived life inside and outside of the workplace.


We’re looking for folks who want to help build world class products and a world class company from the ground up. If this resonates, please apply!

  • Work anywhere (we are a remote work company)
  • Work anytime (you own your schedule)
  • Equity for every employee
  • Competitive healthcare benefits
  • Flexible PTO policy
  • Home office stipend
current openings
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Don't see an opening? We're always interested in meeting talented individuals. If you're motivated and interested in what we're up to, drop us a line.