about genba

We empower the frontline industrial workforce with the most straightforward, dependable and intelligent software in the world, built specifically for them.

our story

Genba is co-founded by two ex-Fluke employees and backed by the partnership between trusted startup studio Pioneer Square Labs and industrial giant Fortive Corporation, the parent company of Fluke Corporation.

Karina Lopez

Software Developer

Karina got her start in software development in 2017. Prior to that she worked in business support and customer service. She teaches coding classes for beginners in her spare time to help others interested in software development make a career switch. She holds a BA in Marketing from Michigan State University and a certificate from Grand Circus Coding Bootcamp.

Hakan Telsiz

Software Developer

Hakan is a full-stack software engineer and product developer. His prior experience includes CarServ, an ERP for automotive repair shops, Mutual Mobile, a product development agency with clients like Under Armour and Disney, and an NFT platform he built on the Ethereum blockchain. Hakan dropped out of the University of Texas at Austin to found his first startup at the age of 19.

Marcos Estrada

Software Developer

Marcos has spent his past 5 years working as a software engineer at successful startups that now form part of larger companies, such as Rebellion Photonics which is now part of Honeywell. There, Marcos has had experience working with a wide variety of technologies ranging from computer vision, image processing, video streaming to heavy work with geographic mapping technologies and sleek modern front ends. Seeking new adventures, cooler weather, and mountains, Marcos has recently relocated from his hometown of Houston to Denver.

Tyler Sellon

Head of Engineering & Technology

Tyler spent the first ten years of his career at VoiceBox helping create and integrate best-in-class speech technology for partners like Chrysler, Renault, TomTom, and Toyota. Since then he’s worked on software with applications as varied as predictive marketing, shark population research, and fixed-wing drones.

Emory Sullivan

Head of Product & CX / Co-founder

Emory has spent the last 5 years bringing innovative solutions to industrial and skilled trades. Prior to co-founding genba, she held commercial and marketing roles at Fluke Corporation before joining Fortive's Growth Accelerator team as a Catalyst. There, she mentored high-performance innovation teams from companies such as Fluke, Industrial Scientific, Tektronix, and The Gordian Group.

Bruce Kaufman

CEO / Co-founder

Bruce has been building businesses and products for 15 years under the basic premise that the best solutions are the simplest solutions, a lesson he learned at Toyota as a budding engineer. Bruce has held leadership and innovation roles at a variety of industrial giants (Fluke, DuPont, Toyota), as well as some high-growth startups (Modus Technologies, Cobalt Technologies). Bruce has an MBA from Chicago Booth and a BS from UC Berkeley.

get to know genba

Our Values

Bottom up, not top down

Genba exists to create value where the work is done and for the people doing it. Everything is built around that.

Bold Innovation

We are redefining the modern maintenance experience. Think big.

Lean by Design

We produce results through fierce focus, which drives clarity of purpose, speed and growth.

Live Intentionally

We celebrate a well-lived life inside and outside of the workplace.


We’re looking for folks who want to help build world class products and a world class company from the ground up. If this resonates, please apply!

  • Work anywhere (we are a remote work company)
  • Work anytime (you own your schedule)
  • Equity for every employee
  • Competitive healthcare benefits
  • Flexible PTO policy
  • Home office stipend
current openings

Don't see an opening? We're always interested in meeting talented individuals. If you're motivated and interested in what we're up to, drop us a line.