We empower the frontline industrial workforce with the most straightforward, dependable and intelligent software in the world, built specifically for them.
Karina got her start in software development in 2017. Prior to that she worked in business support and customer service. She teaches coding classes for beginners in her spare time to help others interested in software development make a career switch. She holds a BA in Marketing from Michigan State University and a certificate from Grand Circus Coding Bootcamp.
Hakan is a full-stack software engineer and product developer. His prior experience includes CarServ, an ERP for automotive repair shops, Mutual Mobile, a product development agency with clients like Under Armour and Disney, and an NFT platform he built on the Ethereum blockchain. Hakan dropped out of the University of Texas at Austin to found his first startup at the age of 19.
Marcos has spent his past 5 years working as a software engineer at successful startups that now form part of larger companies, such as Rebellion Photonics which is now part of Honeywell. There, Marcos has had experience working with a wide variety of technologies ranging from computer vision, image processing, video streaming to heavy work with geographic mapping technologies and sleek modern front ends. Seeking new adventures, cooler weather, and mountains, Marcos has recently relocated from his hometown of Houston to Denver.
Tyler spent the first ten years of his career at VoiceBox helping create and integrate best-in-class speech technology for partners like Chrysler, Renault, TomTom, and Toyota. Since then he’s worked on software with applications as varied as predictive marketing, shark population research, and fixed-wing drones.
Mickey has been designing and building products since early 2008, when the mobile wave first started. In 2009, he started a product development agency, through which he brought hundreds of mobile-first products to market for clients ranging from Nike and Disney to industrial giants. He previously worked as a researcher in computational biology, multi-agent systems, and autonomous vehicle systems. Mickey has a BS in Computer Science from UT Austin.
Emory has spent the last 5 years bringing innovative solutions to industrial and skilled trades. Prior to co-founding genba, she held commercial and marketing roles at Fluke Corporation before joining Fortive's Growth Accelerator team as a Catalyst. There, she mentored high-performance innovation teams from companies such as Fluke, Industrial Scientific, Tektronix, and The Gordian Group.
Bruce has been building businesses and products for 15 years under the basic premise that the best solutions are the simplest solutions, a lesson he learned at Toyota as a budding engineer. Bruce has held leadership and innovation roles at a variety of industrial giants (Fluke, DuPont, Toyota), as well as some high-growth startups (Modus Technologies, Cobalt Technologies). Bruce has an MBA from Chicago Booth and a BS from UC Berkeley.
Genba exists to create value where the work is done and for the people doing it. Everything is built around that.
We are redefining the modern maintenance experience. Think big.
We produce results through fierce focus, which drives clarity of purpose, speed and growth.
We celebrate a well-lived life inside and outside of the workplace.